Vector Corrosion Technologies (VCT) is a global leader in providing products and technologies designed to prevent and mitigate corrosion in concrete and masonry structures. They needed a website that could streamline content, enhance user experience, and establish a clear, cohesive structure, while ensuring each section could operate independently and efficiently.
Services
Client
Challenge
The lack of clarity in content organization created inefficiencies and confusion for both internal teams and users. The challenge was to refine the content strategy, eliminate duplication, and create a clear structure that would improve workflows while ensuring a cohesive experience for visitors.
Approach
We focused on understanding the full scope of Vector’s website content and functionality. We identified areas of overlap, duplication, and potential confusion. A thorough content audit helped pinpoint areas of pain and gaps. Based on these insights, we developed a clear roadmap to guide the redesign, ensuring the site felt cohesive while allowing for greater independence in each section.
Web design
We wanted VCT's website to match their reputation for innovation and leadership. While their brand had evolved in other materials, the old website hadn't kept pace. The new design brings their refreshed brand to life online. It is lighter, brighter and more modern. Subtle textures and soft tones run throughout, giving the site an open and fresh feel.
Product showcase
This custom product module makes it easy for VCT's team to manage their products by organizing them into categories and adding a search bar for easy navigation. Visitors can quickly find what they need, and team members can easily add, remove and rearrange products.
For each product, engineers rely on up-to-date technical documentation like data sheets, specifications, drawings, and safety instructions. Within the product module, we built a data management tool that connects these documents directly to each product.
Markets section
To help visitors easily explore the industries VCT serves, we built a custom markets module. Each market is visually organized with distincitve icons that visitors can click to learn more.
Within each market page, there is a clear overview explaining the market and its unique needs, plus curated project examples that show VCT's experience and expertise in action.